Financial inclusion in China as an innovation opportunity

The purpose of the study was to get insights of the financial knowledge, behavior, and attitudes of the young generation of Chinese (Millenials or Little Emperors, i.e. born between 1980-1995), in order to find and exploit design opportunities to improve the financial well being of our target group. Our paper presents an introduction to the research area, the current technological trends, the results of our initial study, and further directions both for research and design of solutions targeted at our tentative users.

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